AEROLIFE PRODUCTS LAUNCHES AEROLIGHT™ PREMIUM DOG LEASH

ROCHESTER, N.Y. – (April 30, 2007) – AeroLife Products, Inc., Brighton-based manufacturer and marketer of illuminated safety equipment, announced that it has launched a premium version of its successful high-visibility dog leash. The AeroLight™ Premium Dog Leash features an imaginative easy-grip handle, a retro-reflective backing and rocker style control switch. Available in lengths of 48” and 72”, the leash is offered in six different colored webbings and a choice of five lamp colors and retails for $32.99.

The Consumer Products Division of AeroLife features protective illuminated accessories for children and pets. Using the same pioneering electro-luminescent technology embedded in AeroLife’s Commercial Products used by EMT's, law enforcement personnel, and firefighters, the Premium Dog Leash offers unparalleled protection for owners and pets walking in the dark.

"This new product is an exciting addition to our Consumer Products Division”, said AeroLife President and Founder David Orange. “The Premium Dog Leash sets a new standard in safety for owners and their pets--there's nothing like it on the market."

"A premium version of a breakthrough product like the AeroLight™ Dog Leash makes abundant sense”, commented Read McNamara, Partner at CXO on the GO, consultants to AeroLife. "The pet owners we surveyed enthusiastically embraced the concept of an illuminated leash and raved about how comfortable the easy-grip handle felt in their hand."

About AeroLife Products
AeroLife Products, Inc. [www.aerolifeproducts.com] is a Brighton, N.Y. based manufacturer and marketer of illuminated safety wearables for both consumer and institutional markets. The Company utilizes electro-luminescent technology to produce safety products with the brightest light on the planet.